What is boilerplate text and how to write one?
You might have heard the “boilerplate” term in the context of a marketing campaign or copywriting. But what is boilerplate text and how to write one?
What is boilerplate text?
A boilerplate text is a standardized piece of writing that can be easily reused in a variety of different contexts. In marketing, boilerplate texts are often used to provide consistent messaging across different marketing materials and channels, such as brochures, websites, press releases, and social media posts. It can be one text for the whole company or a specific campaign.
How to create and use a boilerplate text in marketing: step-by-step
Define your brand messaging
Before you start writing your boilerplate text, it’s important to have a clear understanding of your brand messaging and the key messages you want to convey. This includes your brand values, vision, mission, and key differentiators.
Start with one paragraph
Write a short paragraph (around 100-150 words) that summarizes your brand messaging and includes the key messages you want to convey. Ensure that the text is concise, clear, and easy to understand.
Include key information
Your boilerplate text should include key information about your brand, such as the name of your company, your website, and any relevant contact information.
Refine, refine and refine your boilerplate
Once you have written your boilerplate text, refine and refine it until it is clear, concise, and conveys your key messages effectively.
Incorporate into marketing materials
Once you have finalized your boilerplate text, you can incorporate it into your marketing materials. For example, you can use it in your brochures, websites, press releases, and social media posts.
Keep it updated
Your boilerplate text should be reviewed and updated regularly to ensure that it stays relevant and consistent with your brand messaging.
Using boilerplate text in your marketing materials can help you ensure consistency in your messaging and strengthen your brand identity. It can also save you time and effort, as you can reuse the text in a variety of different contexts, without having to re-write it from scratch each time.